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We are proud to present a compelling opportunity for strategic investors seeking growth, stability, and long-term value. Critalu is a fast-scaling window and door brokerage with a clear mission: to become the go-to partner for retail and trade customers across the UK and EU seeking high-quality fenestration solutions, delivered with efficiency, reliability, and a customer-first approach.
We operate in an industry that is undergoing significant transformation. The window and door market is being driven by a wave of new construction, home renovation, and tightening energy-efficiency regulations – trends that are reshaping how people source and install fenestration products. As a brokerage, Critalu sits at the centre of this shift, uniquely positioned to capitalise on the fragmented supplier landscape and rising consumer expectations.
Here’s why investing in Critalu is a smart, forward-looking decision:
Critalu operates with an asset-light brokerage model, connecting high-quality suppliers with customers through our growing network of approved installers and retailers. This allows us to scale quickly without the capital burden of manufacturing or warehousing. As our network expands, our overheads remain low while revenues scale efficiently – a highly attractive proposition for investors.
The demand for our services has shown consistent growth, especially in the UK retail market, where homeowners increasingly seek trusted advice, premium products, and professional installation. We have successfully secured partnerships with leading manufacturers across Europe, giving us access to exclusive products and pricing. With a solid foundation in the UK, we are now expanding into EU markets with high demand, including Ireland, Germany, and the Netherlands.
We generate income from product sales, trade commissions, installation coordination, and marketing services. As we grow our network of approved retailers and installers, we’re also developing recurring revenue channels via service subscriptions and digital lead platforms. This diversification reduces risk and adds long-term stability to our financial outlook.
Critalu is investing in digital infrastructure to streamline the entire customer journey – from quote to completion. Our upcoming platform will simplify quoting, scheduling, product selection, and installation tracking, delivering a seamless B2B and B2C experience. This tech-forward approach will allow us to further differentiate from traditional distributors and capitalise on the growing demand for digital convenience in the construction supply chain.
With a clear roadmap for UK regional expansion and strategic entry into selected EU markets, we are actively pursuing new sales territories, partnerships, and marketing initiatives. We’re also developing relationships with property developers and construction firms to drive B2B growth, adding to our consumer-facing success.
Our leadership team brings decades of combined experience in construction, supply chain, and sales strategy. We are united by a clear vision, a performance-driven culture, and a strong commitment to creating long-term value for our partners and investors.
Critalu is more than just a broker – we’re building a scalable, digitally enabled platform at the heart of a growing industry. If you’re an investor seeking a high-potential company with a strong foundation, clear growth strategy, and dynamic leadership, we invite you to explore partnership opportunities with us.
For investor enquiries, contact: invest@critalu.com
